Twitter is a really great way to socialize and keep in touch, but it can be more than that. You can use Twitter as a tool for various things, from business to advertising. It provides a personal link with your customers and clients that may be lacking in the usual online business relationship. Here are some tips for using Twitter effectively.
1. Keep it short
Regardless of what you are tweeting, you’ll want to keep the message short and to the point. Twitter is not like email; it’s more like text messaging to a group.
2. Make a decision
Regardless of how you plan to use Twitter, go ahead and make that decision before setting up an account. If you want to use it for business purposes, determine who your potential customers would be. If you plan to use Twitter for personal reasons, make that decision ahead of time, too. It can get confusing and problematic if you try to toggle back and forth between business and personal messages on your Twitter account.
Choose an avatar that reflects your purpose in using Twitter. A fun picture of your dog in a Santa hat may be great for your personal account, but not for your business (unless you sell dog Santa hats!). You may even want to find a professional to take a picture of you specifically for your Twitter avatar.
The same things apply to a username as to the avatar – make sure it fits your Twitter intentions. Also, make sure it coincides with your avatar so that the two become synonymous.
Twitter offers advertising programs that you can use to boost your business. You can sign up with one of these on the Twitter site. They work by connecting Twitter users with advertisers.
6. Share links
The brief nature of Twitter makes it a great vehicle for sharing links to websites, videos, and so forth. This can be a quick and effective way to share the newest and latest products or information with your customers. Sharing links for others can also be a way to generate income. You can share your own links, too.
7. Get a mobile device
Giving your Twitter followers up-to-the minute tweets is what makes Twitter unique. You’ll want to embrace this aspect of the medium, and invest in some kind of mobile device that you can have handy at all times to read and send tweets.
I hope you learn something from my Top 7 Tips For Using Twitter Effectively and implement them on your business. See you in the next post.