I have made millions from selling digital products online and one of the success factors is attributed to headlines that are able to sell and draw the readers’ attention.
The attention span of any visitors to your website is very short and if the website’s headline does not capture the visitor’s attention, chances are that they are less likely to read the rest of your website or sales letter.
Hence, if your headline is able to capture the visitor’s attention and make them continue to read the rest of the sales copy, your conversion rate will be higher.
So what are the secrets of best selling headlines? In today post, I am going to reveal the “secrets” to you.
Secret #1 – BIG HEADLINE and relevant image
With a BIG HEADLINE and relevant image, it will capture the visitor’s attention and it will be able to either pre-frame the visitor’s mindset or interrupt the visitor’s pattern. It helps to increase the conversion rate.
Secret #2 – Using Curiosity with the help of the 5 Ws and 1 H.
Who, what, when, where, why and how. Using the 5 Ws and 1 H is a good guide to help you write a bestselling headline. Use the right keywords and benefits that the visitors will receive to hook them into reading the rest of the page.
Eg. Learn How Your Can Skyrocket Your Online Income Within 17 Days Using This Secret Trick!
Secret #3 – Solution-Theme format
Offering the solution in the headline to the problem that your reader is looking to solve will definitely increase their chances to continue to read the rest of the sales copy.
Eg. Discover How You Can Get Rid Of Your Stubborn Tummy Scars In Just 3 Simple Steps!
Secret #4 – Shocking news format
People just love news and this is basic human instinct. When your headline is like shocking news, it will hook the visitors and make them to continue to read further.
Eg. 14 Years Old Discovered a NEW Profit System Making $3,427.08 Overnight!
Secret #5 – Offering improvement
Instead of begin competitive, I prefer to say that we as human being, like to improve on what we have. That’s how the world keeps advancing forward. Offer the improvement as a key benefit to make your visitors continue to read the rest of the page.
Eg. Find Out How You Can Dominate The Search Result And Leave Your Competitors Behind.. FOREVER
Now, the BIGGEST “Secret” is to test your headline and tweak it. If you have the resources, it is best to do split testing to understand which headline is working for you. Tweak, test and repeat to get your bestselling headline today!