Have you wondered how large companies are able to continuously engage their audience? What can you do to reach hundreds of thousands of people, capture their attention, and successfully communicate with them without spending much on advertising?
Many large companies rely on email to market to their customers without having any additional costs from running events at fairs, or on normal forms of traditional media. Through the power of Email they can reduce their costs and ensure that they stay in touch with their current, and future customers.
Today we will discuss the strategies and tactics of good email marketing, and how you can get your first autoresponder sequence going. This guide is for Brick and Mortar stores, online businesses or individuals looking to get a kickstart to their current business.
Regardless of who you are, and where you are from, you can definitely use Email Marketing to your advantage. All we need to do is to think of how you can integrate email into your current sales or marketing channels to capture leads for future purchases.
So lets get started.
Selecting An Autoresponder
The first step you will need to take is to select an autoresponder. Normally it would be best for you to use Getresponse or Aweber, but you can consider using other autoresponders if you have niche requirements. For Brick and Mortar stores you can actually use Mailchimp as they have stringent requirements that your business will be able to meet without any issues.
The First Email
The first email that your subscribers get will be the most meaningful one that they can and will get. Not only does the first email consistently get the highest open and click through rate, it also has the ability to be the first introduction that you subscribers get from you. You can consider a call to action that would really entice your audience and keep them engaged in a variety of ways. For example you can get your audience to do a survey or join a Facebook group.
As you reach out to your audience from your current list, you will eventually run out of emails in your autoresponder. One of the benefits of most autoresponders is the ability for you to be able to reach out to all of your subscribers at the same time with a broadcast. This is especially so for Brick and Mortar stores that are constantly rolling out new offers and products and will not have much need for an autoresponder sequence.
Cross selling is the act of selling additional goods and services to your current customers. This is easy for you to do as you will now have a list of customers that you will get over time. With these customers you can now promote related products that they would want or need. As you have built a business relationship with them before, and have a good rapport with them they will be more likely to purchase from you, especially if they are shown relevant products.