Twitter users are growing by leaps and bounds, and it can be a great way to promote your business. Some may think of Twitter as a big time waster, but anything that truly grows your business is not a waste of time.

Of course, Twitter can be a time waster if you don’t use it in a focused way. So here are some tips on how you can use Twitter to grow your business. But first, let’s look at why Twitter can be a boost to your business.


What Makes Twitter So Great?

Twitter is a way for you to get your ideas across to a large number of people quickly. It’s also an excellent way of receiving new ideas from other people. Prospective and existing customers appreciate the personal contact that Twitter provides. Twitter gets your business name out there and generates traffic to your website. And it’s free!

Here are some tips on taking full advantage of Twitter’s benefits for your business.


1. Get your name out

Most business owners do not like cold calls, and most prospective clients do not like them, either. But Twitter is a way to “cold call” people and introduce them to your business in an easy manner. People will hear about your business who might otherwise never know about it.


2. It’s all connected

The thing about Twitter is that all users are connected. If one person likes a link you send around, that Twitter user may become a follower, and he or she may then send your link around to his or her followers, and so forth. (It’s called “retweeting” when someone tweets something you tweeted.) The number of people who see the link then increases exponentially.


3. Helping others

You can gain a reputation as an honest person if you contribute to your fellow business owners. Retweet other’s links that you agree with and like, and do for other tweeters what you would like to have done for you. This builds a good reputation and boosts your business – people are drawn to honest and helpful business owners.


4. Consider TweetDeck

TweetDeck is said to make the Twitter experience more manageable and understandable. It is an application (also free) that shortens URLs, helps you search for particular tweets, and also helps you read tweets.


5. Learn about your market

Twitter is a good way to discover trends and stay in touch with the latest happenings in your business market. Use Twitter to find out what’s going on in your market’s realm.