Well, we have come to the final lesson in the Content Marketing for Beginners Crash Course. I sure hope you have enjoyed your lessons and learned a lot about how content can help your business grow. In this last lesson, we’re going to focus on content design.
Having great design to go along with the content on your website will play an important part in your user’s overall experience. Good design will increase trust, while poor design can decrease it.
A well-designed website will get more opt-ins and convert more visitors into customers. In general, design plays a big part in the overall marketing picture. With that said let’s go over a few design tips that will help your content shine.
Yes, you need to make money. However, crowding your page with advertisements really isn’t great design. In fact, a study of several hundred thousand websites showed that statistically, having more ads on your site means you’re slightly less likely to rank well than other sites with fewer ads.
Your ads should integrate well with your website in general. The ads should be relevant, and placed strategically to get your user’s attention without being intrusive.
Having high quality, professional photos on your page can really add to the appeal. However, crowding your page with too many graphics may do more harm than good. Instead use one or two carefully chosen images per page. If your article is long you can add more, but try to avoid image overload.
Make sure any photos on your website are crisp, taken with a high-quality camera. They also need to be relevant to the content. Try to have to color corrected before publishing, so the colors and contrast really stand out.
A Great Header
Your header graphic is one of the most important elements of what your website looks like. After all, it’ll be on the top of every page visitors go to, affecting their overall experience.
If you’re not a professional designer and you’re doing your website yourself, this is perhaps the one area where you should consider hiring someone professional to do it for you.
Your header graphic should contain just one or two graphical elements and just one or two text elements. The text elements and the graphic elements can’t both be too loud, or they’ll clash with one another or detract from the overall content.
Your site will look better with coordinating colors. Use complimentary colors or adjacent colors on the color wheel in your design colors. Avoid colors schemes that clash or have one color standing out too much. The goal of your design shouldn’t be to bring attention to your design, but to create a positive framework for visitor to consume your content.
These are a few of the most important elements to designing a website that will make your content shine and make people want to keep coming back for more.
As we close this final lesson I would like to thank you again for joining me for this short course. I sincerely hope that you have learned a lot about how to use content as a big part of your marketing strategy and even though your lessons have come to an end you can still feel free to contact me if you have any questions about how to use it effectively.