Did you know that simply changing the colour of your copy can change your conversions and sales?

It’s true. Colour has the power to affect our emotions. This means choosing the colours for your website is not a black-and-white decision.

Today lets learn how you can use colour psychology to improve your online sales and conversion.

Use Colour Psychology To Match Your Niche

You want your website to fit your niche and audience, right? Some topics lend themselves to certain colours.

For example, if it’s a website about love and romance you might use red or purple colours on the site. Take a look at these popular colours and the emotions they evoke.

If you have no idea on how to match the colours on your website, you can use tool: Coolors

Here is a list of some of the common colours and what type of psychological emotion they invoke in people:



Red colours are generally associated with love, passion, romance, danger, excitement, action, and adventure.

Apart from that, it’s often used in the headline on a sales page because studies have shown it generated a higher conversion rate than other colours. Thus, it’s also a great colour to grab someone’s attention.


Blue often represents calmness. It is often used to exhibit a professional image. It’s associated with trustworthiness and success. It’s a symbol of water, purity, and cleanliness.


Green often represents money. It also represents sustainable living, health, and nature. Green is another calming colour that symbolizes life.


Orange often represents or evokes creativity, celebration and fun.


Purple stands for passion. It’s also commonly used to represent royalty, luxury and fantasy.


White is clean. It is simple and it is innocent.


People seldom use yellow on the website because it cause people to feel irritated or anxious. However, it can also represent playfulness and fun. Many people associate pale yellow as colour psychology with youth.


Pink is a soft colour and feminine colour. It’s great for love, baby girls, women’s health and even young girls’ fashion and interests.


Brown is an earthy colour. It represents simplicity, matter-of-fact attitudes and nature.


Black is not only dark and mysterious, it is also solid. It’s a colour that leaves no room for doubt.


Do the colour psychology on your website presently support the image you want to portray?

Do they have the desired effect on your prospects and visitors?

If you’re unsure, consider making minor changes and testing and tracking results. Test the colour of your headline, background and your forms too.

Colour psychology has a dramatic effect on emotions. It can motivate, inspire, and touch. Take advantage of the effect colour has and use it on your site to help you achieve your goals.

To your success,

P.S.: If you want to create a website or blog from scratch, you might like this post too, “How To Start A WordPress Blog On Bluehost“.