There are tactics and techniques that work particularly well in a small niche. A small niche tends to have a smaller audience that’s better connected, with just a few marketers with large sites or lists. There’s also often less information to go around, which makes unique opinions and techniques much more valuable.
Here are three proven tactics for bringing traffic to a website in a small market.
Ask Your Readers to Promote Your Product
In small niches, people are much more likely to know other people who share similar interests. People interested in fishing know others who are interested in fishing; people interested in smoothie recipes also know other people who like smoothies, and so on.
One powerful tactic, then, is to ask your audience to promote your product for you. If you have a great product that’s really helped people out, many of them will be more than happy to do this.
If you’re promoting to a non-technical audience, make sure to make your instructions on how to do it as simple as possible. Walk them step-by-step through the process of setting up an affiliate link.
Some systems are much more simple to set up, and are better for one-sale affiliates than others. For example, ClickBank requires a complete registration process and four sales from different payment sources before an affiliate can get paid, which isn’t optimal for a non-marketing audience. On the other hand, systems that use PayPal to split affiliate commissions may be perfect for splitting commissions with a non-marketing audience.
Guest blogging is both easier and more effective in a small market.
In larger markets, prominent bloggers get approached a lot by guest bloggers. Unless you know them personally, you have a good chance of just being tuned out.
In a smaller market, however, prominent bloggers are much more receptive. They’re often very happy to connect with up-and-coming marketers.
All you need to do is establish a bit of reputation for yourself by blogging for a few weeks before approaching an existing blogger.
Approach them with a list of potential topics you could write about. Make sure to spell out exactly what they get from the deal: a different perspective for their audience and a day off of writing content.
Article Marketing and SEO
In many larger markets, article marketing has been done so often by affiliates and marketers that it’s nearly impossible to get ranked.
In smaller markets, however, often times you’ll still be using low-competition keywords that aren’t actively being targeted by other marketers.
Take advantage of this edge. It’s low-hanging fruit traffic every niche marketer can make use of.
These are three techniques that are especially effective in niche markets. You can build a profitable business using even just one of these techniques.