If you’ve placed AdSense on your blog and want to increase your eCPM (earnings per thousand pageviews), then read this article carefully. Here we’ll share some of the top tips for taking your blog AdSense earnings to the next level.
Use Your Advertiser Controls
In the past, publishers had very little control over what kinds of ads were shown to their visitors. Today Google has given publishers quite a bit more control. You can specify to Google what kind of ads you want your visitors to see.
Google does a great job of finding relevant contextual ads, but you can also experiment with targeting users in peripheral markets.
For example, if you run a men’s bodybuilding site, you might experiment with ads targeted at single men, as many bodybuilders are motivated by women. You may or may not get higher CPCs or CTRs; but the only way to know is to test.
A Few Ad Format Tips
One option that most publishers forget to change is the ad font. By selecting larger-sized fonts, you can often draw more attention to your AdSense blocks. Play around with different fonts and font sizes, track them with channels and see what kind of results you get.
Typically above-the-fold AdSense blocks perform the best, especially if they’re right below the title. Some bloggers feel that putting an AdSense block too close to the title is distasteful from a design perspective; but if you really make your ad units blend in you can make it look good while increasing your profits at the same time.
The large and medium rectangles tend to perform best for bloggers. Skyscraper ads tend to get pretty dismal click-throughs. The text link ads on navigation bars can also sometimes work quite well.
In general, aim to have your ads either blend in or stand out. Make ads blend in by matching the color scheme to the rest of your site. Make an ad unit stand out by using contrasting colors and strong borders.
Generally “stand out” ads work best when your advertisements are things people genuinely want to see. For example, if your advertisers are showing killer deals on products your visitors want, then a “stand out” style AdSense ad may work very well.
Put AdSense in Your RSS Feed
A lot of bloggers neglect this source of revenue. Many avid blog followers at this point use RSS readers. That would mean lost revenues for you if people are reading your posts in an RSS reader instead of on your web page.
Google AdSense takes care of this issue with AdSense for feeds. Once you turn on AdSense for feeds, you can make money from both visitors to your blog and people who follow your blog via RSS feeds.
There have been a lot of changes to Google AdSense in the last year or two. These are some of the most recent methods for making money with Google AdSense as a regular blogger.