It’s time for your second lesson in the Content Marketing for Beginners Crash Course. I hope you found lesson one informative. In this lesson, we are going to talk about finding your voice as a content marketer.
When you read content by someone who’s found their voice, there’s a distinct ring to it. You can tell they’re passionate and really know what they’re talking about.
People are moved by those who speak with their real voice. Yet what most people don’t realize is that almost everyone who’s found their voice had to put in a lot of work to find that voice. It doesn’t usually come naturally.
So how do you find your voice as a content marketer?
Start with what you’re most passionate about
If you love sports get into that sports field. If internet marketing is your thing write about that. If you love crafting, target that niche. What’s a topic that you could talk about for hours on end? What would you talk about and obsess about even if you weren’t getting paid?
What’s something that really lights you up in life and gets you excited?
While not every passion can be turned into an occupation, you’d be surprised at how many people do manage to turn their passions into money, even in very obscure niches.
When you create content around a topic that you love it’ll come through in your voice.
Try to write without censorship. Don’t worry too much about political correctness or the proper grammar. I’m not saying be sloppy, just focus more on the message you’re trying to convey. If you’re speaking from your real voice, you’re probably going to turn some people off. However, you’ll also really attract the kinds of people that will be more likely to make a purchase from you.
People who have strong voices stand out. Some people like them, others might hate them. But that’s how real followings are built. Rarely is a following built from people who try to please everyone.
When you’re creating content, try to write as if you were speaking one on one to a friend. Write naturally, in a casual yet self-expressed and passionate manner.
Focus on the impact you want to make
Can you tell the difference between someone who’s written something and really cares if you succeed, versus someone who’s just writing the content to write the content? Most likely, you can tell that the former has a completely different feel to it. Naturally, it’s the people who really want to help us that we feel drawn to.
When you’re writing content, ask yourself: Who are you trying to help with this content? How would you like their life to change because of this content for them?
If you really want to help people, they can sense it. It comes through in your writing and your voice. It creates loyalty.
Your voice isn’t “one thing” that people can point to and say whether it’s good or not. It’s more of the overall vibe of your content, how everything you say is presented. A great voice will create a sense of community, loyalty and following, while a weak voice will turn people away from your content.
That’s it for today’s lesson. In your next lesson, we will be talking about why your content should carry an emotional punch.